Greenwich

Commissioned by the founder of the immensely popular video game “Mafia Wars,” this reinvention of a four-story house in SoMa found us taking inspiration from gaming elements and the industrial heritage of the surrounding neighborhood.

The first level incorporates LED technology designed to provide varying colors and levels of light in a 21st-century version of a “rec room.” Murals throughout the home are by noted San Francisco muralist Brian Barneclo and further explore gaming concepts in their colorful, intricate shapes and themes, as do sofas elsewhere in the house, which we designed to suggest shapes from perennial video game favorite “Tetris.”

The rooftop deck features a built-in fire pit and upholstered bench seating situated to take maximum advantage of the panoramic city views surrounding the building. An updated version of the iconic redwood hot tub is placed snugly in a corner of the deck, and a high table with barstools serves as the perfect place for evening cocktails and city views.

Among the more surprising elements of the project is a clear-doored elevator which, when each floor’s elevator door is open, provides picture-perfect views of that floor’s unique design and decorative elements. When closed, riders are alerted to their current elevation by large supergraphics representing each story of the building.

Year: 2011
Location: Cow Hollow, San Francisco, CA
Square Footage: 4,000
Typology: Single Family Residence